“Marketing without data is like driving with your eyes closed.” – Dan Zarrella
While working with clients on their business plans and marketing plans one thing is consistent…they all struggle with marketing component of their business. They started a business and are surprised that it does not take off right away. They put up some flyers, tell their friends and family, or post ads on Kijiji and Craigslist. They wait for the rush, but nothing.
One of the main reasons for this is because these small business owner’s have no idea who their customers are, nor do they know anything about their customers buying behaviours, income levels, demographics, etc. Knowing who your customers are is extremely important in marketing. Targeting your ad budget to the right audience will get your product or service seen by your key market and generate the buzz necessary for conversion and to increase revenue.
The impact of social media can be a great tool for staying connected to your customers, but also for utilizing the analytics that go with implementing a social media campaign through Facebook Ads or Google Adwords, for example. Take the time to explore these tools and you will be surprised at the impact that it can have on your business if you know who your customers are and where to find them.