Putting the Cart Before the Horse

Chantelle QuowCoaches Corner3 Comments

Many people say that they want to be entrepreneurs, however, they have no business knowledge or expertise. They only have their skill, talent or that special thing that they do. They believe whole heartedly that people will want to buy whatever it is that they can do or make. But, do they really know for a fact that this is something that the market really wants? Chances are they have no idea but they proceed to invest money into a location, inventory, raw materials, paint and all the things to make the business look pretty. Then they have zero dollars to invest in promotion and they have not done any market research to understand where their customers are and if they set up shop in the right neighbourhood. Putting the cart before the horse, so to speak, will ensure that you go nowhere.
Please, don’t let this be you. Understanding the market and how your business idea can succeed is important before actually launching your business. Hiring a professional can help you avoid wasting time and focus on what you need to in order to have the correct information to make decisions about your business. If you don’t have the funds to pay for professional help, then be prepared to put in the time to research for yourself. Go out there and find people who are running their own businesses and ask questions. It is not going to be easy, but it is going to be worth it!

3 Comments on “Putting the Cart Before the Horse”

  1. Hello ,

    I saw your tweets and thought I will check your website. Have to say it looks very good!
    I’m also interested in this topic and have recently started my journey as young entrepreneur.

    I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive.
    Can you recommend something what works best for you?

    Would appreciate, if you can have a quick look at my website and give me an advice what I should change: http://janzac.com/
    (Recently I have added a new page about FutureNet and the way how users can make money on this social networking portal: http://janzac.com/how-to-earn-money-with-futurenet-and-futureadpro/ )

    I wanted to subscribe to your newsletter, but I couldn’t find it. Do you have it?

    Hope to hear from you soon.

    Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?

    Jan Zac

    1. Hi Jan,

      Thank you for your comment. I went through your website as well and it is great! I would love to discuss some ways that you can promote your business.
      When would be a good time to contact you to discuss?



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