Putting the Cart Before the Horse

Chantelle QuowCoaches Corner1 Comment

Many people say that they want to be entrepreneurs, however, they have no business knowledge or expertise. They only have their skill, talent or that special thing that they do. They believe whole heartedly that people will want to buy whatever it is that they can do or make. But, do they really know for a fact that this is something that the market really wants? Chances are they have no idea but they proceed to invest money into a location, inventory, raw materials, paint and all the things to make the business look pretty. Then they have zero dollars to invest in promotion and they have not done any market research to understand where their customers are and if they set up shop in the right neighbourhood. Putting the cart before the horse, so to speak, will ensure that you go nowhere.
Please, don’t let this be you. Understanding the market and how your business idea can succeed is important before actually launching your business. Hiring a professional can help you avoid wasting time and focus on what you need to in order to have the correct information to make decisions about your business. If you don’t have the funds to pay for professional help, then be prepared to put in the time to research for yourself. Go out there and find people who are running their own businesses and ask questions. It is not going to be easy, but it is going to be worth it!

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