I volunteer as a Guest Instructor in the Candle Making and Soap Making Program at the PACT Jean Augustine Centre for Young Women’s Empowerment.
In this class, students learn how to manufacture either handcrafted, artisan soap or a variety of candles. When I speak with these young ladies, I discuss the details of the marketing mix, the importance of marketing as a necessary skill for business and personal success, and how to turn these products that they have created into a profitable business for themselves. I also discuss entrepreneurship and its importance for driving job creation, innovation and economic growth.
This organization offers numerous programs that help build entrepreneurial, self-development and life skills free of charge for young women, ages 14-25.